WWE President and Chief Revenue Officer Nick Khan recently spoke to Variety about in-person fans returning for the first time in over a year, and in-person fans at future WWE events .
“If it could be done in a safe way, we had to get it done…and I think ultimately, thanks to the great work of all the folks here, we were able to get it done. If you recall, WrestleMania last year was two to three weeks into the pandemic. We had to cancel last minute and we did it from a studio. It was certainly a different experience. So we wanted to make sure that the fans and the people watching at home got the WWE experience that they’re used to on the biggest event that we have.”
When it was asked about WWE getting back on the road again, Khan said there are plans, but he did not fully elaborate.
“Any plans? Yes,” he said. “Any plans we can share? Stay tuned. But just know that once we’re back on the road, we’re on the road full time. We’re not looking to do other one offs. Again, this was WrestleMania. And we felt it needed to be done for the fans. So look for news coming soon.”
It was also noted in the article that according to WWE this year’s WrestleMania had 1.1 billion video views across their social and video media channels, which marked a 14% increase year-over-year. WWE said content on all their social media platforms reached a record 115 million engagements. In addition, WWE also indicated the on-site merchandise sales were the highest per capita in the company’s history.