WWE announced Tuesday they have joined the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, as advisors when it commences its second cohort of startups in February 2022.
WWE and PGA Tour join the Comcast NBCUniversal SportsTech Accelerator as advisors to its upcoming class of rising startups
Comcast NBCUniversal announced today that WWE and PGA TOUR have joined the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, as advisors when it commences its second cohort of startups in February 2022.
In just its second year, SportsTech has built a distinct group of experts who advise the accelerator’s participants, including business leaders from NBC Sports, Sky Sports, GOLF, NBC Sports Next and Comcast Spectacor, alongside NASCAR, and three U.S. Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. With the addition of WWE and PGA TOUR, SportsTech has emerged as a top accelerator for rising sports technology startups in the fields of media & entertainment; fan/player engagement; athlete/player performance; team & coach success; venue & event innovation; fantasy sports & betting; esports; and the business of sports.
“We’re thrilled to welcome PGA TOUR and WWE, two iconic global sports and entertainment brands, into our Comcast NBCUniversal SportsTech partner consortium to engage with these entrepreneurs as they seek to change the way consumers experience sports,” said Jenna Kurath, Vice President, Startup Partnerships at Comcast and Head of Comcast NBCUniversal SportsTech. “This shared commitment to developing the next generation of sports technology builds upon NBC Sports’ longstanding and trusted partnerships with both organizations, from partnering with the PGA TOUR to deliver unparalleled live tournament coverage, to Peacock being the exclusive home of the WWE Network for fans across the country.”