ADWEEK NAMES STEPHANIE MCMAHON ONE OF THE MOST POWERFUL WOMEN IN SPORTS
“As pandemic restrictions began to ease, WWE exploded out of the gates. In January, McMahon was part of the team that inked a landmark streaming pact with long-standing partner NBCUniversal, giving Peacock exclusive rights to direct-to-consumer platform WWE Network. WWE also landed blue-chip brands including General Motors, Procter and Gamble’s Tide, Unilever’s Klondike and Universal Studios, and struck deals that made DraftKings the company’s first-ever free-to-play gaming partner and Snickers the presenting partner of WrestleMania for the sixth consecutive year.
And when fans made their long-awaited return to WrestleMania in April, after more than a year of performances with no fans in attendance, the event brought the energy of sellout crowds and featured the first Black women to perform in the main event and a new company signature—’Then Now Forever Together’—which McMahon says was implemented ‘to recognize and celebrate our fans, our community and the message of inclusivity. It was important to show our fans that no matter who they are or where they come from, they belong and will always be part of the WWE family.’ Next up is a partnership with Spotify’s The Ringer for an exclusive audio network and new podcast slate.”